Purito is one of those brand where I truly respect their effort & I want to love their products, I just have not found a love among them to call my own. After the Vitamin C serum fail, I decided to try their pH balanced cleanser because how could a product like this possibly go wrong?
Purito is a relatively new Korean-based company, they are cruelty-free & natural ingredients emphasize the 10-Free Skincare Ingredient Philosophy: No parabens, ethanol, surfactants, artificial coloring, fragrance, triethanolamine, phthalein, triclosan, petrochemicals or benzoyl peroxide. The company attempts to reduce their carbon footprint by minimizing cosmetic packaging that is produced from eco-friendly materials.
I like you, Purito.
Here are the advertised product claims from Purito’s website:
- Low pH 5.5
- Botanical ingredients,suitable for sensitive skin
- Super mild gel cleanser for daily use
- 10 free system
Again, I am liking it, Purito! No outrageous claims, everything presented is plausible & accurate. It is a pH balanced, mild gel cleanser that builds to a mild foam & free of the artificial ingredients that are part of the company’s 10-Free Philosophy.
The cleanser has a consistency of a dense gel, it is one of the more of the more peculiar textures I have encountered with a cleanser though it not unpleasant. The consistency does thin once water is added though I would still recommend rubbing this in your hands before applying to your face, I notice I tug at my skin more than necessary if I try to lather this on my face instead of my hands.
Oy vey, it’s bad, guys. Like really bad.
This does not contain artificial fragrance, but it has an overpowering medicinal scent. The notes from the tea tree oil are definitive in the scent, it just reminds me of being is a hospital every time I open this tube.
This is a wash-off product so it is not something that will linger on the skin, but I still forewarn anyone with scent sensitivities like mine. I can feel my sinuses pulsing when I use this product, there are times when i have reached for a different cleanser because I did not want to deal with the smell.
It comes in a silicone squeeze tube. The tube does feel durable, it is not difficult to dispense product & I like the logo design. However, my personal preference is always pump packaging for cleansers. I feel like I am playing Hot Potato any time I use squeeze tube cleansers in my Double Cleansing routine.
A good cosmetic is always better than a bad one, but this is just a cleanser. I feel like it is always important to note this whenever a product is as hyped as this one, it is a fine cleanser though it is not a miracle worker.
I was surprised by how effective this cleanser was at removing waterproof makeup, this cleanser can definitely stand on its own if you are a minimal make up user & your skin is not sweaty or highly oily.
This cleanser is mildly foaming, though it can build up to strong bubbles. I did not find this cleanser to be striping & I do not mind using a cleanser like this once a day in the summer months since I live in a Mediterranean climate, but I did find it slightly drying on occasion so I would not likely use this daily in the colder seasons. The ingredient list is full to antibacterials so it seems like this cleanser is intended for oily or acne-prone skin types, but it is not so harsh that I would not think it would bother mildly dry or dehydrated types.
I would caution anyone with sensitive skin or anyone that struggles with inflammation. There are a few anti-inflammatories spotlighted in the ingredient list, but there are far more potential irritants with the citrus extracts & detergents.
1 Acne Trigger & 0 Irritants according to CosDNA
|Water, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Butylene Glycol, 1,2-Hexaanediol, citrus Paradisi (Grapefruit) Fruit Extract, Allantoin, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Centella Asiatica Extact, Hydrolyzed Collagen, Royal Jelly Extract, Eithylhexylglycerin, Citric Acid, Disodium EDTA|
This product is sulfate-free, but it does contain surfactants. Neither are proven to be carcinogens or toxic, but they are both potential irritants. The main differences between both of these is surfactants have much larger molecules so they are less likely to penetrate the skin & lower skin irritant potential.
- Cocamidopropyl Betaine: Gentle, coconut-derived foaming agent though it has been linked to dermatitis in users that have amidoamine allergies
- Sodium Lauroyl Methyl Isethionate: Coconut-derived & water-soluble, considered one of the most mild foaming agents
- Grapefruit [Paradisi]: This is antibacterial that can be used a natural preservative, though it is not one of the most effective preservatives for cosmetics & citrus has the potential for skin irritation
- Citric Acid: Botanical form of AHA that can act as a chemical exfoliant if it is pH balanced, but other AHA forms like are lactic or glycolic acids are shown to be more effective & less irritant potential
Bi-product of uric acid, effective as a skin-smoothing agent & fades pigmentation
Tea Tree Oil
Fragrant antioxidant & antiseptic
Potent antioxidant that is a source of amino acids, it acts as an anti-inflammatory & antibacterial
This is the food for royalty & eaten exclusively by Queen Bees, but it is an anti-bacterial in the skincare sphere that also contains fatty acids & some studies have shown it increases collagen production
Price: $9.20 / 150ml, $1.80 per Ounce
This product is available throughout Eastern Asian, it can be bought on Amazon US as well. I was unable to have this shipped to France at the time I was seeking it out so I bought it while I was traveling in Chicago. This brand has only become popularized within the last few months so I am hoping it will become more widely available online for Europe.
This is one of the cheapest pH balanced cleansers I have seen in a while, both on the Eastern & Western markets. I would recommend trying it if you do not have scent sensitivities & it is available in your country.
Rating: 3.5 / 5
I would never consider repurchasing this product based on the scent alone, but otherwise this is a fine option for an affordable & cruelty-free cleanser. While the ingredient list seems directed towards normal to oily skin types, the buildable foam is mild & I did not find it the least bit stripping on my dry skin. This cleanser is sulfate-free, but it contains a few sources of citrus extracts that some may find irritating.