Whenever I find a coconut derived cosmetic, my usual reaction mimics Oliver Twist & requests to have some more, please! Whenever I find a new coconut product I have to try it, always. I slather my hair & cuticles in pure coconut oil, I use it to as my makeup remover if there are not any new cleansing oils peaking my interest.
I did not second guess tossing this moisturizer into my cart as soon as I saw it.
April Skin is a South Korean cosmetic company that launched in 2014, their tagline is Beauty from Nature. The brand caught some negative attention throughout 2016 for oversaturating the K-Beauty market with sponsored reviews & ads when their BB cushions launched, otherwise they have seem to have stayed clear of any industry issues.
The brand has a donation campaign called April Cares that promotes infant & elderly care.
Here are the claims from the brand website:
- It contains 87% coconut water which helps moisturize skin, instead of just purified water.
- Natural ingredients provide moisture and nutrients to dry skin due to fall and winter weather conditions.
- It is a skin-saving super moisturizing cream.
So the first discrepancy is the ingredient list states there is 61% coconut water content instead of the advertised 87%. It is confusing because the website & advertisement make different claims on the coconut water content.
The ingredient list is dominated by botanicals, though it should be noted the packaging states only 79% of the ingredients are naturally derived. Chemicals & synthetic has become negative buzzwords in the Western cosmetic industry over the last few years, but any cosmetic would be decomposed & harmful to the skin if it is 100% natural
I chuckle at the last claim, if I had a dime for every time a cosmetic promised to alter my life then I would be sitting pretty in early retirement.
This feels like it is going to be a dense, oily moisturizer when scooping it out of the jar; but the application is quite difficult!
This smells absolutely dreamy, like a coconut buttercream icing with no artificial additives!
It comes in the standard jar packaging with a screw-off lid & added plastic scoop so user does not have to stick their fingers into the jar. The packaging is aesthetic enough, but there is a definite contract between the quality of the parts.
The jar is tinted glass, which is not ideal for travel or klutzes like myself. The glass packaging can seem more luxurious so I get it, this is not a cheap product either which is discussed more below. The lid is a flimsy, plastic piece in stark comparison though. I worry more about cracking this pitiful lid than dropping the glass jar on my bathroom tile because the lid material is that thin.
The packaging is functional & lid seals tightly, but why not just invest evenly into the product packaging instead of this Frankenstein result of quality extremes?
I have tried this both in AM & PM routines. This moisturizer could work in both, but I would recommend this evenings only. I noticed the oils from this moisturizer made my face appear more shiny throughout the day & broke down makeup quicker than usual. However, the thin consistency layers well with other products so it could definitely be used in the mornings as well!
I did not think I was going to like this product when I first tried it.
I am an uncivilized beast that opts to dig my fingers into jarred cosmetics at every opportunity, even if a spatula comes with a product. This is an incredibly dense moisturizer in the packaging, it was like scooping out pure coconut oil from a fresh jar. It has a similar texture to the CeraVe Skin Renewing Night Cream if you have ever tried that product, which is one of my favorites despite the thickness.
However, this moisturizer almost emulsifies as soon as it comes in contact with body heat. It immediately melted into my skin as soon as I began applying it my face.
I will note that I feel like I have to use much more of this product than I usually do with a standard facial cream. My skin & hair have always reacted well to coconut derivatives though, I knew I had to try this moisturizer as soon as I read the coconut content. And I have not been disappointed!
The thin formula absorbs into my skin quickly, leaving behind a satin dewy finish. My skin feels the slightest bit waxy after this dries down. My skin feels more supple & my complexion appears clearer when I wake up in the mornings.
*Unlisted on CosDNA
**I used Google Translate for the ingredient list so there may be discrepancies
|Coconut Water [61%], Glycerin, Sodium Hyaluronate, Caprylic / Capric Triglyceride, Cetyl Alcohol, Butylene Glycol, Cetearyl Olivate, Grape Seed Oil, Lemon Leaf Extract, Licorice Extract, Persimmon Leaf Extract, Manganese Berry Extract [Blueberries or Blackberries?], Perennial Lycopene Extract [Tomato?], Dimethicone, Lecithin Extract, Catechin Extract, Polysorbate 60, Sorbitan Sesquioleate, Arginine, Tocopheryl Acetate, Carbomer, Xanthan Gum, Panthenol, Lavender Oil, Dipotassium Glycyrrhizate|
A fatty acid emollient rich in saturated fats. Theoretically this form should be less comedogenic than coconut oil, but it is still a high concentration of coconut if this is a personal acne trigger.
It it is a naturally occurring substance that helps repair the outer skin barrier. This ingredients works to soften skin so other ingredients can more easily penetrate the skin.
Sodium HyaluronateThis is the most bioavailable form of this hyaluronic acid, which is ordinarily considered a super ingredient for it’s water attracting & binding abilities.
It contains essential fatty acids & may help prevent UVB damage.
Grape Seed Oil
An antioxidant & emollient with lower saturated fat content so it has a thinner consistency than other oils derived from coconuts or petroleum jelly.
Licorice ExtractA potent antioxidant that evens skin tone & soothes sensitive skin, has shown some evidence as an anticarcinogenic.
This antioxidant is a form of Vitamin E that reduces inflammation & smooths skin texture.
Misc. Ingredient Notes
Just to reiterate, I could not find an ingredient list online so I had to rely on Google Translate for the box so this list is likely imperfect. The first ingredient makes up over 60% of the moisturizer formula so the other ingredients play very minor roles just as a secondary reminder.
Even with all this in mind, there is nothing that is overly concerning to for in the ingredients. Lemon & lavender extracts are potential irritants if you have particularly sensitive skin.
Price: $25.00 / 50ml, $14.71 per Ounce
This was not the easiest product to obtain.
April Skin is most notable for their BB cream cushions in the Western sphere, honestly I did not know they had skincare products until I was browsing the selection on SweetCorea. Most online wholesalers that ship to Europe & North America will have an extremely limited selection for April Skin because niche products have been released with international advertising. Something to be aware of if you happen to fall in love with this product.
The price tag for Western consumers is higher due to this scarcity effect. I did get this for a cheaper price from a wholesale retailer, but the price listed above is a more realistic cost from a Western cosmetic retailer. It is still not unreasonably priced, but I personally budget $20 or less per moisturizer so I have a hard time justifying the cost even though I do like this moisturizer.
Rating: 4 / 5
I really enjoy this moisturizer, it is one of the quickest absorbing creams I have ever tried. It smells divine & it layers well with other products, but I have a few reservations. It is more expensive that I am typically willing to spend on a moisturizer that does not contain retinal. It is difficult to find a retailer that offers this moisturizer to Western countries & I have some concerns about the few and far between preservatives.